tag:blogger.com,1999:blog-4099827080854690588.post1082534418287882170..comments2024-03-25T00:14:06.647-07:00Comments on Pulp Flakes: Adventure's failed experiment in 1927Sai Shttp://www.blogger.com/profile/14480681895921130917noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4099827080854690588.post-69897482674518066852015-08-08T09:03:37.651-07:002015-08-08T09:03:37.651-07:00Thanks for this latest information concerning the ...Thanks for this latest information concerning the great "failed experiment" that ADVENTURE was involved in when it tried to become a quality adventure magazine with Rockwell Kent art and the use of book paper instead of pulp, etc.<br /><br />It's true that Cox mentions making ADVENTURE "the trade journal of all the outdoors." But this was nothing new and the magazine had this reputation for truth and facts and the Ask Adventure Department was a very popular feature for many years. Hoffman was always talking about the Camp Stations and stressing non-fiction discussions in the Campfire letter column.<br /><br />Many times during the twenties Hoffman complained about the prejudice that profession men showed towards ADVENTURE. Because of the garish covers and pulp paper, they mistakenly thought that the magazine was just another pulp full of childish and simple stories. But the simple fact is that the magazine actually has claim to being one of the best fiction titles ever printed. The quality was very high but many potential readers were put off by the covers and pulp paper.<br /><br />Because of these comments by Hoffman in the letter column, it looks like he was at first supportive of the so called improvements. However when they didn't work out and the circulation did not increase, then the publishers made the decision to pull the plug and go back to the old pulp format and design. <br /><br />Let's face it, Rockwell Kent did not come cheap and the book paper was more costly than the standard pulp paper. At this point Hoffman must of received the offer of becoming a slick editor and he grabbed it. The slicks paid several times the pulp rates and I'm sure this was reflected in the salary of the editors.<br /><br />You know, we may both be right. At first Hoffman was supportive of the move and when it failed, the publishers started to put pressure on him and they had to return to the pulp format.Walker Martinhttps://www.blogger.com/profile/16089880902426182100noreply@blogger.com