Saturday, 3 November 2018

Pulp Phenomenon - Harold Hersey

[Had my curiosity aroused by a few recent posts on Facebook about some rare Hersey pulps, so decided to do an article on him. All pictures are from the FictionMags Index. The only Hersey pulp i have is a coverless copy of Spy Stories, v1 n1 that i picked up at a recent convention.]

Harold Hersey is described in the Science Fiction Encyclopedia thus:
(1893-1956) US editor, publisher, short-story author and poet. A man of great energy and relatively little talent (italics are mine – Sai), Hersey edited such sf Pulp magazines as Thrill Book, Miracle Science and Fantasy Stories and Mystery Adventures, though most of his editorial work was not sf-related.

A brutal but probably accurate assessment of his impact on the pulp world. For a more detailed biography, see David Saunder’s article on Hersey at his always excellent Field Guide to Wild American Pulp Artists website.


This was the first pulp that Hersey edited, published by Street and Smith. This was a milestone in the field, the first attempt at a magazine of weird and fantasy fiction, considered by many to be the predecessor to Weird Tales magazine – the home of H.P. Lovecraft, Robert E. Howard and Clark Ashton Smith among many other luminaries. Like many Hersey edited magazines to come, this was unsuccessful.

Hersey then went to work for William Clayton, the publisher of the Clayton magazines – Ace-High, Cowboy Stories, Clues and many others. It was probably at Clayton that Hersey got the inspiration for the design of the magazines that the was to launch later – a distinctive layout with a band running on the left side, white backgrounds with vignettes, and cover art from the best artists. Cover art sold pulps, a fact that many failed experiments over time proved – Adventure in the late 1920s, Argosy in the early 1940s and others that I’m sure readers of this blog know. At Clayton, Hersey was responsible for launching Ranch Romances, the longest lived of the pulps.

Hersey left Clayton Publications in 1927, and went to work for Bernarr MacFadden, where he might have had a hand in Ghost Stories, a strange magazine featuring purportedly true stories of ghosts.



It was after this stint that Hersey would become a publisher for the first time, with Magazine Publishers Inc. where he was a Vice-President. This was where he would publish the pulps that are now mostly sought after more for their cover art and rarity than their written content, including the extremely rare Fire Fighters of which I believe known copies are in the low single digits.


Dragnet
 
Famous Lives
 
Fire Fighters
  
Flying Aces
 
Golden West
 
Loving Hearts
No cover found
Main Street
A general interest magazine, not a pulp from the looks of it. No cover found
Murder Mysteries
 
Sky Birds
 
Spy Stories
 
Under Fire Magazine
 
The Underworld Magazine
 
Western Trails
 

Next was the line of magazine published by the Good Story Magazine Company. I believe this line of magazines was funded by Bernarr MacFadden, who may have not wanted to associate his name with them. And considering some of the gangster titles, I’m not surprised. There were many organizations and politicians in New York state that tried to have these magazines banned as they were thought to be glorifying crime and making it attractive to younger, impressionable minds.

Blue Band Magazine
    
Complete Flying Novel Magazine
 
Courtroom Stories

No fiction in this.
    
Detective Trails
 
Eagles of the Air
 
Flight
 
Flying Stories
 
Gangland Stories
 
Gangster Stories
 
Love and War Stories
 
Lucky Stories
No cover found
Miracle Science and Fantasy Stories
    
Mobs
  
Murder Stories
    
Outlaws of the West/ Western Outlaws
 
Prison Stories
 
Quick-Trigger Western Stories
 
Racketeer and Gangland Stories
 
Racketeer Stories
 
Riders of the Range
 
Speakeasy Stories
 
Thrills of the Jungle
 
Zoom

 


Complete Gang Novel Magazine
 
Medical Horrors

This was a really bad idea given magazines were distributed via newsstands and drugstores.

 

By 1931, MacFadden publications were hit by the Great Depression and he stopped funding the pulps. Headquarters Publishing was Hersey’s second attempt to become a publisher by himself.

American Autopsy

Not a pulp
 
Front Page Stories
 
Headquarters Stories
 
New York Stories
 
Speed Stories
 

The last gasp of Hersey’s publishing empire was his attempt to get in on comics publishing in 1936/37.

Dan Dunn Detective Magazine
    
Tailspin Tommy Air Adventure Magazine
    
Flash Gordon Strange Adventure Magazine



Other oddities

Harlem Nights

FictionMags has no listing for it. I initially thought this might be Harlem Stories, but I then came across New York Nights, so maybe this existed?

New York Nights
 
French Night Life Stories
 
Strange Suicides

Maybe the strangest genre of pulp ever published. Not sure what he was thinking!
 

And if you’re feeling a little overwhelmed by all this weirdness, you might want to get some Harold Hersey wine 😊. (Seek and ye shall find, the good sage Google says).




And for those brave souls who are more interested in Hersey’s career than wine, here’s a few books that have more information on him.

Biography of Harold Hersey, and a selection of stories from this rare magazine.
Includes a few articles by Hersey himself on writing, editing and publishing.
Nineteen shot-filled stories from the gangster pulps.
Thirty four spooky stories, author and artist biographies and a history of the magazine.
Hersey’s auto-biography, written in 1928. Has a lot of covers, though everything inside is published in black and white.

A contemporary review of the book is amusing:
http://journals.sagepub.com/doi/abs/10.1177/107769903701400421?journalCode=jmqa

It acknowledges the usefulness of the knowledge while managing to sneer at the pulp magazine industry and gives Hersey's writing skill a few knocks while at it.

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